Laura Lippay Paints Panda & Penguin for eBay Auction for my Recovery

April 20, 2014 · 11 comments

in Personal

Laura Lippay painted a Bloody Panda and a Bloody Penguin on wood for auction on eBay on Tuesday, April 22, 2014, at 9:00am PST. Proceeds will go to my recovery fund. WOW! What does someone say or even think?

  • I cried!
  • I’m astounded at all her effort and her creativity!!
  • I’m deeply touched to receive such altruistic love!!!

The panda and penguin are adorably cute!

Bloody Panda Artwork Bloody Panda Artwork
Bloody Penguin Artwork Bloody Penguin Artwork

For my friends who are not in the search marketing industry, these critters are the names of Google algorithms that created a bloody mess for some website owners. Businesses with sites that had thin or low-quality content lost ranking due to Panda, and those who bought links or participated in spammy incoming link practices were hit by Penguin. For most search professionals, we like what these black-and-white animals have done to clean up the web!

The following is what Laura sent  to me for the eBay auction.

* * * * * *

Written by Laura Lippay:

Dana Lookadoo entered the emergency room on November 14, 2013 with compressed and broken C5, C6, T6, T7, T9, T10, broken scapula, ankle, 6 broken ribs and a collapsed lung.

She had been out biking with a group and a teeny tiny stick got stuck in her bike and sent her flying. The doctors told her she would be quadriplegic. Now, 5 months later, Dana is in major recovery mode, using her limbs, keeping up an incredibly determined and positive attitude, and even walking! She’s been working her ass off for it, and little win after little win, her hard work and strong will have been paying off.

Meanwhile, in Walnut Creek:

Though *nothing* like Dana’s ordeal, I’ve been going through a bit of a rough patch in life, so something cute and bloody seemed appropriate for some artwork I’ve been wanting to do. I picked up a few pieces of scrap wood sitting in a bin at the back of my local Home Depot and started sketching. It only seemed right that since Google’s Panda and Penguin updates caused so much detriment across the web that these animals had to be the subjects.

So the bloody panda and bloody penguin were born.

Now that they’re done I wasn’t sure what to do with them. All the while I’ve been wondering how I could best give to Dana’s recovery fund when I myself am in mounds of divorce and tax debt. I considered auctioning them off, and then it hit me that I could possibly raise some money for Dana with these little guys. So here they are…

Bloody symbols of Google’s efforts to make the web a better place presented in an effort to help Dana keep on making the world a better place.

About the pieces:

This auction is for both pieces.

  • They’re each 10 3/4 inches wide by 7 1/2 inches tall.
  • They’re ready to hang.
  • The pieces of wood aren’t flawless by any means. The wood is very soft, so they’ve got a fair amount of imperfections and blemishes, which kind of adds to the scrappy look I wanted them to have anyway (hence the scrap wood).
  • They’re very light in weight.
  • They’re drawn in ink and the blood on each piece is acrylic paint.
  • Each piece is also covered with a clear semi-gloss with a touch of hunter green acrylic paint in it.

I’m hoping these guys find a good home and more importantly, raise enough money for Dana to take care of a hospital bill or two.

Thanks so much for looking, for spreading the word, and for your contributions!


To follow updates about Dana and for ways to contribute to her recovery fund, visit her Facebook page Updates about Dana here.

And for Dana’s journal of the accident, visit her blog here:

Love you guys.

xo, Laura

* * * * * *

eBay Auction

Here’s preview of the auction on eBay, which will run for 7 days starting April 22:

eBay Listing eBay Listing

Thank you, Laura, for this effort and unique approach to raise funds!

Support / Funds / Purpose

I have been so blessed by donations and support!! The search community has been especially supportive. Barry Schwartz of Search Engine Land even covered my accident. At SMX West, the team coordinated a fundraising effort as part of the conference’s After Dark party. WOW!!!

The funds have greatly helped pay medical bills, which do keep coming in. Insurance helps but doesn’t cover it all – like $600 of a $4,500 wheelchair…go figure! Of course, insurance doesn’t cover orthopedic massage, lymphatic massage, chiropractic care, or acupuncture. I’m utilizing as many therapies as possible to help me recover and deal with the nerve pain and muscle/fascia/tendon issues that affect about 75% of my body.

Immediate Upcoming Needs

I’ll go through a 3-hour evaluation – medical, physical therapy, and psychiatric – on May 1 to determine if I will be accepted into an intensive PT and pain management program. If accepted, I’ll go there 4 days a week from 10-4 for 5 weeks. Holy Canoli! Insurance is only going to cover a portion.  I’ll be in some type of physical therapy, etc., for over a year.


Yes, you read that right…bikes. My physical therapist suggests I get on a stationary recumbent bike to begin building coordination, nerve signal pathways, muscle, and to increase flexibility of ankles that barely rotate. We are also looking the get an Aqua Bike – a stationary bike that fits in the pool. I’d need to graduate to this with the idea that I could workout safely without fear of falling other than in the water. Given I’m just getting comfortable shuffling along with my walker for short distances, I’d sure like to be able to build some cardio again.

Anyway, I’ll write another post to share my latest progresses with use of my limbs, etc. Bottom line…I have a long ways to go, but I’M NO LONGER QUADRIPLEGIC!

Thank you everyone, for your love, care, and support. I look forward to seeing who gives a home to the Bloody Panda and Penguin!

***Edited: How to Give Outside the Auction***

I was asked how to give without participating in the auction. Thanks for asking! Donation can be made via:

  • Paypal – Email is dana[at]yoyoseo[dot]com.
  • Checks can be mailed – 9580 Oak Avenue Pkwy., Suite 7-277, Folsom, CA 95630

Every donation, no matter the size is GREATLY appreciated. I’m humbled…

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